Introduction

Our blue label refers to casual clothing designed to be worn for exercising and general use. It' s definitely not just for the gym. Once upon a time there was "Casual Friday." Now, it's more like casual 24/7. In cities and villages, country-to-coast, for both men and women, you see it not just on the street but also in offices.

If a billionaire CEO can wear his hoodie to work, why can't every body else dress down? Except now, it's about more than wearing jeans or something resembling pajamas; it's about workout clothes that have become mature. With or without a body like a superhero, in or out of the gym, Italians have made "Athleisure"